The attached is the latest in the series of short articles I've written, trying to get under the skin of the public's loss of trust in financial services. 

I believe the seeds of this go back long before the financial crisis, and that a major part of the way ahead - for regulators as well as firms - accordingly lies in unpicking some of our deepest assumptions and testing them against what financial services have become over the last c.40 years.

This latest blog argues that the assumed role of 'buyer beware' in financial services has become outdated - due to the growing complexity of products, the significant transfer of risk to individuals and households, and firms' increasing conflicts of interest. As a result, we need to treat financial products in a different way.